The book includes insights from the following experts:

  • Adam Gotterer, Knotch, CTO
  • Allison Hartsoe, Ambition Data LLC, CEO
  • Amit Bendov, Gong, CEO and Co-Founder
  • Andrew Allaway, Philips Healthcare, Data Scientist
  • Anil Batra, SriyaDXI, LLC., Strategic Advisor – Digital Experience Measurement
  • Anu Chitrapu, Bank of America, SVP, Sourcing
  • Bob Gourley, Cognitio, Partner
  • Chris Neumann, 500 Startups, Mentor
  • Chris Rieth, Socrata, Inc., Program Manager, Non-Profit and Philanthropy Partnerships
  • Dorothy Creaven, Element Wave, Co-Founder & CEO
  • Kirk Borne, Booz Allen Hamilton, Principal Data Scientist
  • Gary Angel, EY, Partner / Principal – Digital Analytics Center of Excellence
  • Tim Koopmans, Flood IO, Co-Founder
  • Hung Vu, Ad Exchange Group, CTO
  • Jeffrey Hayzlett, The Hayzlett Group, Primetime TV and Radio Host
  • Jim Sterne, eMetrics Summit, Founder
  • June Dershewitz, Twitch, Head of Data Governance and Analytics
  • Ken Herron, Multiple Tech Startups, Advisor
  • Kristian Øllegaard, Pletco, Managing Director
  • Kurt Ballard, Oracle, Regional Director
  • Lisa Arthur, Teradata, CMO
  • Michael Cavaretta, Ford, Director of Analytics Infrastructure
  • Pierre-Luc Simard, Mirego, Partner and CTO
  • Pratik Bang, Equifax, Director of Alliances, Data & Analytics
  • Richard Sink, Critical Connections, Owner + IT Business Consultant + Social Business Strategist
  • Seth Yates, Krux Digital, Inc, VP Technology
  • Ted Rubin, The Rubin Organization, LLC, Social Media Strategist, Brand Evangelist, and Keynote Speaker

Real Time Analytics was generously sponsored by New Relic.

One contributor to this e-book wisely points out that everything happens in real time, but not everything benefits from real-time analysis. That realization underscores the challenge facing analysts and decision makers today. The ability to capture massive amounts of real-time data often exceeds an understanding of how to use that information effectively. To better understand how to get the most value out of real-time analytics—and with the generous support of New Relic— we collected answers to the following question from 27 top real-time analytics professionals:

A colleague has been tasked with implementing realtime analytics to transform her company (e.g., saving money, improving a product, or smarter marketing). Please share a story from your own experience or a critical piece of advice that will help her succeed.

The first section of this e-book focuses on when it makes sense to use real-time analytics to inform decisions and actions. The second section focuses on getting the most from real-time analytics. One recurring theme from the experts is that to derive value from real-time analytics, you must be able to take real-time action. We hope the insights and experiences these real-time analytics experts share help you strengthen your own business intelligence strategies.