Mike Huskins, Twilio, Inc., Head of Product Operations
How You Know It's Time to Digitally Transform Your Business
With all the talk about digital transformation, how do you know your business is ready for change? Today’s reality is that if you’re waiting for the right time, you’re already falling behind. Technology is changing the world. You need to embrace changes that can strengthen your business, because your competition is already doing so. For many businesses, the big question is not if or when, but where, to start.
“If you’re not constantly finding easier ways for customers to do business with you, then somebody’s going to lap you very quickly.”
Based on my previous experience as a consultant, there are some tell-tale signs that it’s time for a digital transformation. If you see that your company has a lot of data but you can’t get any insight out of it, or customers are frustrated because you have to ask them the same questions three times during an engagement process, or you’re missing out on cross-selling opportunities, or employees are frustrated because they have to copy and paste things when they’re working, these are all good signs that you are not using your data effectively.
The fact is, if you’re not constantly automating, using your data, finding easier ways for customers to do business with you, then somebody’s going to lap you very quickly.
This is an excerpt from The Essential Guide To Understanding Digital Transformation. The eBook was generously sponsored by Iron Mountain.
