The book includes insights from the following experts:
- Naiha Abid, Senior Digital Marketing Manager, Asia Pacific & Japan Ping Identity
- Daniel Bleichman, Senior Director of Marketing, Cato Networks
- Oscar Burns, Field Marketing Manager, EMEA, Varonis
- Liz Drysdale, Strategic Marketing Leader
- Don Fuss, Director of Product Marketing, ServiceNow
- Bob Hanson, Principal, Must-See Webinars
- Matthew Harper, Director, Network Security Marketing – EMEA & LATAM Palo Alto Networks
- Amanda Johnson, Director, Demand Generation & ABM, Easy Metrics Inc.
- Nick Lagalante, MPS, Global B2B Marketing and Communications Leader
- Murari Lal Sharma, Marketing, SentinelOne
- Tina Stewart, CMO, Utimaco
- Priyanka Thupili, Senior Manager, Digital Marketing, SecurityScorecard
- Adam Preis, MCIM, Director Product Solution Marketing, Ping Identity
- Christina Diane Warner, Marketing Manager, Strategy and Program, Author
- Carole Winqwist, CMO, GitGuardian
The Webinar Strategy Playbook was generously sponsored by Mighty Guides.
Webinars have become ubiquitous, yet the gap between mediocre online presentations and strategic webinar programs that drive measurable business results has never been wider. The difference isn’t better technology, slicker slides, or even more charismatic presenters—it’s strategy.
Most organizations approach webinars as tactical events—isolated presentations focused on immediate lead generation. They invest heavily in promotion and platforms while overlooking the foundational elements transforming webinars from forgettable calendar appointments into valuable business assets.
This book provides a comprehensive framework for building purposeful webinar programs that align audience needs with business objectives. Drawing on insights from experienced marketers across industries, you’ll discover how to develop strategic webinar initiatives that engage audiences throughout their buying journey while advancing your organization’s goals.
Whether launching your first webinar series or evolving an established program, these pages offer practical guidance for every stage—from clarifying your “why” and understanding your audience to building effective teams, creating compelling content, strategically promoting, and maximizing post-webinar value.
The result? Webinar programs that consistently deliver exceptional experiences for your audience and meaningful results for your business.
Enjoy the insights!
