Kevin Leahy, Group Principal Director –Hybrid IT
How data insights drive growth and improve customer experience
- To leverage data, you need to filter it for business relevance, correlate it for context and meaning, structure it so people and processes can consume it, then add historical data into the mix and apply predictive analytics.
- Business models such as retail and finance use data to create unique digital experiences to grow and strengthen their customer base. Those experiences must be relevant and responsive, because there’s a lot of competition for consumers.
“The key to leveraging and monetising data depends on collecting it, analysing it, visualising it, and then acting on it.”
One of the greatest lessons learnt from Team Dimension Data for Qhubeka and the Tour De France is the power of data to transform customer experiences in ways that drive business growth.
This is an excerpt from What Pro Cycling Can Teach IT Leaders About Digital Business. The eBook was generously sponsored by Dimension Data.
