Brandi Seich, Global Marketing Director, Channel Innovation and Projects, DHL Supply Chain
Eliminate Data and Team Silos to Serve Your Customers Effectively
- An effective digital transformation strategy recognizes that data silos are not an option. Everyone needs to be working together toward the same goal.
- Testing a technology for a few months is the only way to understand if it will work for your team, and it helps increase employee buy-in.
Digital transformation of marketing operations is bigger than marketing, it is key to incorporate all business functions engaging with customers to effectively deliver change.
At DHL Supply Chain, our marketing teams are always working towards building a fully integrated customer experience. We want to understand every touchpoint our customers have with us, not just at the account level but also at the contact level. We want to understand what each individual values, from innovation to cost savings, and serve optimal messaging at each touchpoint.
This is an excerpt from 11 Marketing Technologists on Digital Transformation. The eBook was generously sponsored by Workfront.
