David Lesue, Workfront, Creative Director
Mitigate Risks and Prevent Errors To Ease The Stress of Achieving Compliance
- Make it easy for people to access brand guidelines and logo configurations and find the materials they need to stay on brand.
- The right tools provide visibility into the compliance process, reducing bottlenecks and breakdowns.
“Compliance is so much more than just making sure you’re not breaking the law.”
“Compliance is so much more than just making sure you’re not breaking the law,” says David Lesue, creative director at Workfront. “That’s important, obviously, but it’s also something that (most of the time) is black and white. It’s apparent when
people don’t follow regulations and standards that industries and governments set. Speaking as creative director, however,
maintaining the image of a global brand at a level I’m happy with is another story.”
This is an excerpt from 10 Experts on Marketing Compliance. The eBook was generously sponsored by Workfront.
