Chris Conrey, Post Modern Sales, Principal Consultant
Analytics Is The Key To Getting Started
- USING ANALYTICS TO
DETERMINE ATTRIBUTIONS
AND CONVERSIONS
DOESN’T HAVE TO BE
OVERWHELMING. START
SMALL, WITH A SINGLE
METRIC, AND BUILD FROM
THERE. - ANALYTICS YOU SET AND
FORGET ARE USELESS.
GET INTO THE HABIT OF
REVIEWING ANALYTICS
REGULARLY TO TRULY SEE
WHAT WORKS AND WHAT
DOESN’T.
“You want to get to the point where you can start figuring out attribution—which touch points are driving conversions.”
First, start with analytics and start small. That gives you an action item, a place to begin without being overwhelmed. Take one piece of information, one metric, and track everything in relation to it. You can determine whether it’s wrong later, but you have to start somewhere.
This is an excerpt from Data Disruption. The eBook was generously sponsored by Mighty Guides.
