Melanie Huet: Legacy Data Systems Limit the Value You Can Extract from Data Posted by Mighty Guides | Aug 17, 2020 "We will be able to see indicators that a customer is in the market, and we will be able to... Read More
Nadina Guglielmetti: You Must Clean Your Data Frequently and Rigorously Posted by Mighty Guides | Aug 17, 2020 "If you don’t have clean data, you make a lot of mistakes when you send things to individuals who... Read More
Pankaj Tibrewal: Why a Customer Data Platform Matters Posted by Mighty Guides | Aug 17, 2020 “Digital-native companies have elevated consumer expectations, and the entire world has to follow... Read More
Patricia Aragón León: Customer Data Without a Purpose Is Meaningless Posted by Mighty Guides | Aug 16, 2020 “The biggest challenge is ‘info-besity’—incalculable amounts of data, but not enough bandwidth or... Read More
Sherif Mityas: Using Customer Data to Find Those Moments That Matter Posted by Mighty Guides | Aug 16, 2020 “We work with a third-party partner to help us pull in different data types and connect the dots.... Read More