Anastasia Pavlova, Vice President Marketing | Advisor, Webgility
How You Know It's Time to Digitally Transform Your Business
With all the talk about digital transformation, how do you know your business is ready for change? Today’s reality is that if you’re waiting for the right time, you’re already falling behind. Technology is changing the world. You need to embrace changes that can strengthen your business, because your competition is already doing so. For many businesses, the big question is not if or when, but where, to start.
“A lack of ability to tie marketing programs directly to revenue is an indicator that youneed transformation.”
Signs that digital transformation is necessary are stagnant growth, inefficient operations, and a lack of data insights into what is or is not working. This can apply to any aspect of the business.
A good example is marketing, which is often viewed as a cost center. A lack of ability to tie marketing programs directly to revenue is an indicator that you need transformation. Making that revenue connection is difficult in a traditional organization where functions are siloed and don’t share information. In such cases, it becomes almost impossible to get a 360-degree view of the customer, their end-to-end journey and engagements across various channels.
This is an excerpt from The Essential Guide To Understanding Digital Transformation. The eBook was generously sponsored by Iron Mountain.
