Greg Bonsib, General Tools, Vice President of Marketing
Four Steps To Better Data-Driven Marketing
- WHEN TESTING IDEAS, IT IS
IMPORTANT TO CREATE A
TEST THAT HAS A FOCUSED
OBJECTIVE AND TO KEEP
THE COST OF TESTS LOW. - THE POWER OF DATA-DRIVEN
MARKETING IS
THAT WHEN YOU HAVE
DATA THAT PROVE YOUR
STRATEGY, YOU CAN GAIN
CREDIBILITY AND
RESOURCES TO DO IT
AGAIN.
“I look at data strategically, with the essential premise that the customer is the ultimate focus of interest.”
Data has always played an important role in marketing. What has changed in recent years is the sheer volume of data now available from so many different sources. If we were once challenged to see the forest through the trees, we’re now challenged to see the forest through the leaves.
This is an excerpt from Data Disruption. The eBook was generously sponsored by Mighty Guides.
